Before in-person classes ended for the Spring 2020 semester, I was tasked by Cardinal PR with spotting a trend for the upcoming year. The trend I chose to present on was the way in which influencer marketing and authenticity are evolving. I presented on the trend to the rest of my firm, which you can view on YouTube or watch below. All of the materials created are also available to view on my LinkedIn. Below you can also find the one-sheet that was passed out to those watching my presentation, as well as a more in-depth blog post writing sample on the topic. Both documents are available for download below, and the blog post is available to be read in its original form here.